What problems does GIS software solve?
GIS software helps you to solve many common business problems.
By leveraging location information, GIS software turns complex data with multiple attributes and values into clear, visual representations of your current situation.
Common problems solved by GIS software
How can I visualise the geographic spread of my customer base, and design sales and marketing campaigns to increase it?
The simplest way to view your customers’ locations is to plot them on a map:
- Upload your customer location data (addresses), layering it on top of a local map. You will view each customer’s location as a point on the map.
- By uploading additional data associated with the addresses – like gender or customer value – you can view the geographic spread of particular subsets of customer – for example, female customers, or customers who spend the most money in a set time period.
- Upload demographic data, layering it on top of a local map. This enables you to identify areas that exhibit desirable demographics. Add customer location data to view areas you may wish to proactively target – for example, creating an offer and promotion in a certain store to increase the number of 25-39 year old customers.
- Upload a list of key locations – for example, retail locations – layering them on top of a local map. Add customer location data and examine whether your current operation serves your customers, or whether there is room for expansion and/ or relocation.
- Upload a list of potential event locations, layering them on top of a local map. Add customer location data, and select an event location based on proximity to customer locations.
More on GIS software for sales & marketing
How can I ensure that our field sales efforts are managed and reported on efficiently?
The easiest way to plan for efficient field sales team management is to upload prospect locations to a map:
- Upload your prospect location data (addresses), layering it on top of a local map. Each prospect will show up as a point on the map.
- Upload demographic data layering it on top of a local map. This enables you to identify areas that exhibit desirable demographics, so that you can target them.
- Viewing both prospect and demographic data, create custom sales territories for each member of your sales team. By creating custom sales territories, you can choose to either create equal territories for each salesperson, or custom territories corresponding to the salespeople’s individual experience.
- Upload additional data related to prospects, like sales stage, layering it on top of a local map. This provides a clear picture of a salesperson’s performance across their territory.
- Upload customer location data (addresses), layering it on top of a local map. Each customer will show up as a point on the map. Add the sales territory data to clearly view which territory – and thus salesperson – has the most sales.
More on GIS software for sales & marketing
How can I share information on amenities in the local area with constituents and stakeholders?
The clearest way to share information on the location of amenities is to show them on a map:
- Upload a list of locations of amenities, then layer this data on top of a local map. Each amenity will appear as a point.
- If you upload additional data associated with the amenities – like amenity type, size, purpose – then you can share information on each amenity. For example, you can show libraries, hospitals and community centres, as well as which buildings have parking, wheelchair ramps, etc.
- If you have proposed locations for new amenities, upload them and layer them on top of a local map and existing amenity locations. This allows constituents and stakeholders to clearly view proposed locations in relation to the current situation.
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How can I keep track of many different physical assets, and their proximity to each other?
Creating a map with the location of each physical asset is an easy way to keep track of them:
- Upload a list of the physical asset locations, then layer this data over a local map. Each asset will appear as a point.
- If you add further information to the asset location – like type of asset, or status – you can select a subset of the assets to view. For example, street lights with a particular kind of bulb, or manhole covers that need replacing.
- By updating the status of each asset – for example, “Good condition”, “Needs replacing soon”, “Urgent replacement required” – and upload this into eSpatial OnDemand GIS, it is easy to view which assets need attention.
- If you have a team responsible for maintaining the assets, re-creating their territories on a map allows you to display this data as an additional layer. This provides a clear picture of what work each team member has to do.