What is GIS?

GIS: Geographic Information System

Geographic Information System – GIS – software creates maps of your organisation’s data.

By creating a map, you have a clear, visually-oriented report, ideal for discussion and analysis. In addition to mapping your organisation’s own data, you can include data from external sources.

In addition to the maps it generates, GIS software also creates useful graphs related to the mapped data.

A new name for a GIS software: A location intelligence tool

GIS used to be a specialist subject, with complex systems operated by experts.

But the value of knowing where assets, leads, customers and other items are located is universal. As interest has grown, a new term has been coined: location intelligence.

Location intelligence software is identical to GIS software: it creates maps and graphs of your organisation’s data, enabling your organisation to refer to clear, visual reports for discussion and anlysis.

Why use a location intelligence tool?

Your organisation already has a lot of data – in fact, it’s probably overwhelmed with data!

But data is useless if it’s not understood and used to inform decision-making. Most organisations struggle with two issues when it comes to data:

  • How can we fully leverage our data?
  • How can we present important data in a way that’s easily understood?

Location intelligence software addresses both of these issues:

  • Fully leverage your data
    • Examine the often-overlooked geographic component.
    • Discover the “where” of your organisation, and how it relates to competitors, customers and suppliers.
    • View current and historical data, and discover and forecast geographical patterns and trends.
  • Create clear, visual reports
    • Create clear, powerful maps and graphs.
    • Make intangible data tangible by tying it to its location and showing it on a map.
    • Share the output to inform discussions and seek feedback.

    New to GIS software and location intelligence?

    Want to talk to an expert about how location intelligence software will benefit your organisation?
    We’re here to help – please contact us!


    Need more information on location intelligence?
    Try these free resources: